Make use of web marketing tools to streamline parts of the marketing and promotion process

  Web marketing and promotion requires a lot of hands on work, and analysis, no doubt about it. There are, however, numerous software tools and services that will help you do the job. They include:

Search engine optimization and submission tools

Top Dog

This program will report your position in 183 of the "Top Search Engines" (only about the top 20 are worth the time and effort) and submit you site to 104 of these search engines. It does not claim to provide any help in increasing rankings, but if you want to know where you rank, this may be the tool for you.

Cost 149.00 for unlimited domains.

Web Position Gold

Probably the best program out there for improving and monitoring your rankings in the search engines. Web position will submit your site, critique your site, suggest specific changes that must be made to optimize individual pages for higher ranks, tell you how people are finding your site. As a huge bonus, you will be able to download, free of charge #1 Web Marketing : Achieving Top 10 Rankings in Internet Search Engines: Insider Trade Secrets from Positioning Pros which offers extensive insight in to strategies, and stepo by step how to's for promoting your web site ($99.00 if purchased separately)

Cost:

• Free Limited 90 day trail download
• $149.00 for a verion that will handle 5 domains, and includes the book
• $349.00 for a version that handles unlimited domains and includes the book

Keyword Density Analyzer

Search engines look for keyword densities, GRSoftware, offers a program that will analyze keyword desities in a web page, so that you don't have to manually go through and do the calculations manually. Cost is $99.00 for a single user licence.

Web site traffic analysis tools - Once you get your site listed in search engines and directories, the task of promotion has just begun. The next step is to identify sources of traffic, and the keyowords which lead people to find your site in the search engines. Once this is determined, click stream analysis is next, which sources of traffic, and in search engines, what specific keyword searches led to the desired behavior (completion of a purchase, extensive viewing of the pages in a site, etc). Software tools performing part or all of this taks include:

WebTrends

Offers a Log Analyzer that will show you where visitors are coming from, what browsers your visitors are using, what domains are accessing the site, and more. All Web Trends products can put the data in all kinds of snazzy graphical formats to impress the boss or clients if you are inconsulting. Price is $499.00 for just the software, and $599.00 with a one year subscription to keep it current with all the latest updates.

Fast Stats

Created by Mach 5 software, FastStats is similar to Web Trends Log analyzer but at $99.00 it's only one fifth the price. See the description of Web Trends above for basic features of FastStats, and to view the Mach5 comparison of FastStats to the Web Trends Log Analysis program, click here.

Keyword analysis, suggestion, and service sites can help determine what keywords to target. If the wrong keywords are targeted, all your initial efforts will be a learning experience. For the site just beginning a search engine promotion campagne, these resources will help determine what keywords and phrases people are searching for and related terms to those your audience may be using. once the traffic start rolling in, it's up to you to use the log analysis programs and perform click through analysis to further nail down what to target.

Word Spot

Offers a free opt-in email list of the wekly top 200 search terms, as well as a twelve month subscription that will place the top 1000 keywords and keyphrases in your inbox once a week for $19.95.

Need more specific information (you very well may, if you are just starting out) Give Word Spot what you think are your top six keywords, and it will spit out related terms and mis-spellings that people are searching for. It'll cost you $99.00 for a one year subscription. the site leave on question unanswered, where do the data come from?

Word Market

A description from the site states the following "The Word Market - What exactly are people searching for in the major search engines? Now you can find out in real-time. This product displays the exact data typed into the search boxes at the major engines - as it is entered. Data can also be exported for later use....It is freeware, and has an online users manual.