improve web page ranking with web page titles

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The college town of Whats-A-Matta-U received an endowment and created a library for the city residents and the students following in Bullwinkle's footsteps. It was an immense library, and at various times took donations to expand the selection of material available for the general public. Most donations were easily categorized and filed away. Some titles were more popular than others, and there were a few that nobody read. These books were published without titles! They contained all sorts of dirt on Borris and Natasha! If only these had been discovered, they would have saved Rocky and Bullwinkle all sorts of trouble. They contained valuable information, but since no one knew what to do with them, they weren't read. Who would publish a book with out a title? Well, hopefully, nobody but it happened, and it happens all the time on the web. A web page or web site, without a title, like a book without a title, is one that almost no one is going to read.

As in the world of print, document titles are very important on the web. People scan document titles when a list of results is returned from a web based search service (YAHOO, Lycos, etc..) On a scale of 0 to 100, a page title will get your web page a quick 20 points (or more!) if it contains the key words matching those that were entered in to a search engine. Web page titles:

Provide your potential consumers with a general idea of the content of the page
Should entice the consumer to click on the link leading to your page
Provide the search engine or directory a few keywords that relate to the content of the page and help determine relevancy
Are what a web user will see when they look through their 'favorites" (Internet Explorer) or "bookmark"(Netscape Navigator) files when attempting to revisit a site of interest

At this point, let's assume you've thought about your keywords, and come up with a list that you think people may use to search for whatever it is your company offers. Script some page titles, typically between 2 and 9 words for each page of your web site. Make them concise, attractive, and, make sure they accurately reflect the content of the page that the user will find, should he or she enter that page of your site. The words in the title should also appear on the page itself. A page about condo rentals in the Swiss Alps, might be titled "Condo rentals in the Swiss Alps at Interlaken property management" Chances are the page it self will have words and phrases from the title, scattered throughout the document, which will significantly add to the 20 points you have already gotten for creating a page title including your keywords. Generally speaking, the closer your keywords are to the front of the title, the more relevant they will be perceived by the search services. This is known as key word prominence.

Once you have titles ready, the next step is to put them in to the document Document titles for web pages go near the top of the page: The actual HTML will look similar to that below for a simple web page. Along the way, additional information about the site will be added between the opening and closing <head> tags, but for now we are only concerned with the document title.

<html>

<head>

<title> Condo rentals in the Swiss Alps from Interlaken property management</title>

</head>

The above title would help achieve rankings for numerous related search phrases including searches for: "Swiss Alp condos", "Interlaken condos" "Swiss Alps property" "Interlaken property management" "Swiss Alps condos" "Interlaken condo rentals" "condos in the Swiss Alps", etc.. When creating a page and title, focus on one or two keywords or phrases. It's impossible to cover everything with one page title. There is probably more than one page in your site, so each page title will be able to target different keywords or phrases. A very specific title will not get as much traffic as a broad one ( targeting "condo rentals" as opposed to "Interlaken condo rentals", but chances are the traffic it does get will be well targeted, and a targeted visitor is what we are after.

Q - Should I put the name of my company in all my web page titles?

A - Probably not, but it depends. If the name of your company or the title of your site relates to what you do (as in Web marketing Superstar) then it would help to put the title in more page descriptions than just the home page. If this site was called "Texas Toast", and it was site about web marketing, there might be one page focusing on the company which would contain "Texas Toast" in the title, but in general a company name like that would not go it the title tags of the pages.

I think I understand the importance of pages titles and how to create them, what's the next step? Click on the link below, and we'll work on page descriptions!

http://www.webmarketingsuperstar.com/quickstart/descriptions.htm

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