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Marketing
on the web requires a new skill set. It is however, one that draws heavily
on things you probably already know. There are many parallels between the
world wide web, and the world that existed before the Internet exploded
on to the scene carrying with it an incredible amount of hype, ridiculous
stock valuations, and lots of confusion about how to conduct, market, and
build a business on the web. This quick start guide will inform you of the
basics, explain how to begin promotion your site, and show you how to do
it.
The design of your web site
may have a rather large impact on how visible it can become. If your site
utilizes frames or is dynamically generated, you will be able to get started
with the basics, but will run in to trouble further down the line. If
you are unsure if your site falls in to this category, click on the link
below to find out what frames are, what it means when a site is dynamically
generated, and exactly why these issues will almost undoubtedly cause
problems in the future.
The quick start guide covers
search engines and directories, and what you need to do to your site to
get the most out of them. These methods are non-revenue based traffic
generation methods. They will not cost you anything, you can do them yourself,
though it will take some time and effort. This series of articles is for
you if:
- You have a web site and
have done no promotion for it
- You have had a service submit
your site to the top 10 or 10,000 search engines and seen no results
- You want to begin implementing
a long term strategy to ensure your web site is successful well in to
the future.
- You have been deemed the
web marketing person in your company and want to learn more about promoting
your site.
- You are just curious about
web site promotion techniques.
- You are thoroughly confused
about how to get started promoting your web site
Remember, planning
is half the battle, plan the design of your site carefully. One that
is full of useful content, does not use frames, is not totally made up
of Flash, and other fancy (and unfriendly to search engines) files, and
is not dynamically generated.
Lets proceed to
step one, a brainstorming session, and an understanding of keywords and
key phrases that relate to your site.
What are keywords, how do
I determine them, & why do I need them?
http://www.webmarketingsuperstar.com/quickstart/keywords.htm
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