Web Marketing Books, Newsletters, and Publications for e-business

 Business on the web and in general is a system of interrelated activities, processes, and events. It is important to see the global picture, and identify the one or two contsraints that are limiting the gowth of your business. On the web, traffic to a web site is often a constraint. The publications below have been deemed best of the best by Web Marketing Superstar. If you know of another publication worthy of a listing on this page, please email information to publications@webmarketingsuperstar.com

  In this section, you will find books, newsletter, and publications that will help you:

• Market and promote your site through search engines and web directories.

#1 Web Marketing, Achieving Top-10 Rankings in Internet Search Engines by Fredrick Marckini, CEO of iProspect.com

It's 100+ pages chock full of information about how to submit, where to submit, how to get your site ready to rank well in the Search Engines. At 100 bucks, it aint cheap, but if it results in just a few new customers, hey, it'll be worth it no? If it's not, they offer a money back guarentee, so why not go for it? For the best deal buy Web Position Gold, which will cost you $150.00 and you can download the book for free.

• Make your site search engine friendly from the ground up

Search Engine Watch

Danny Sullivan of Search Engine Watch offers both a free "lite edition" of his search engine watch newsletter as well as one you can subscribe to for $69.00 per year. The newsletter and the site contain TONS of excellent information that would take forever to compile on your own. This site gives you information you can act on right away, unlike many sites and newsletters out there, which just skim the surface.

The free edition subscription form can be found here

The paid subscription form can be found here

• Learn about web marketing topics other than search engines and directory promotion.

Web Marketing Today

A free twice-monthly electronic newsletter about Internet marketing and doing business on the Web. It's free and there is some good info in there. It's a product of Wilson Web Marketing

Doctor E-biz

Doctor Ebiz provides a Q&A format for small business seeking answers to web promotion, business, and marketing issues. Subscription is FREE from Wilson Web Marketing.

• Create better advertising copy.

The Wizard of Ads Monday Morning Memo

Not web specific, but Roy Williams, "The Wizard of Ads" has a newsletter to which you may subscribe. It's about creativity in advertising

• Improve the usability of your site by applying principles of information architecture

UseIt.com Alert-Box

Jakob Neilson's column focusing on web usablility, navigation, and design. Incidentally, designing a site utilizing Jakobs principles tends to result in a site that is extremely search engine friendly.

• Analyze your business and determine what may be constraining it from achieing the goal of making more money, disseminating more information, or whatever goal you have chosen

The Goal

Any system has a constraint or two that inhibits further growth. This book was not written with the web in mind, but the systematic approach to continuous improvement which is outlined in an easy to swallow format applies to virtually any business. The constraint blocking profitablilty of e-business is likely to be lack of traffic or poor design of the site. The Goal was written by eli Goldratt of the Goldratt Institute, and Jeff Cox

• Find newsletters to subscribe to that will provide insight and information related to web marekting and commerce issues.