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Web
marketing is a cinch!
Learn search
engine optimization, email
marketing, and online
media buying right here! Web marketing is not rocket science
folks! You don't need big bucks to generate results. Ready
to rock?
Look
for Keyword Marketing
Superstar coming soon!
Search Engine Optimization
- Search engine basics
- marketing, positioning, and optimization. What does it all mean?
- Develop a keyword
marketing strategy, identify the words and phrases your audience
will use to find your site.
- Optimize your meta
tags and web
page titles
- Create optimized
web site content; clear, concise, information that enhances your keyword
marketing strategy
- Develop a consitent
web site theme for a small site, or several sub-themes within your web
site.
- Structure your
site with search engine positioning in mind.
- Crank out perfect
directory
submissions, when you submit
to YAHOO!, submit
to LookSmart, and submit
to ODP
- Measure your web
site traffic and search engine ranking for your keyword
marketing strategy.
- Hire a search engine
positioning or optimization firm to handle all this for you.
- Evaluate and implement
pay per click search engine marketing programs.
Email Marketing
- Develop an email
marketing program
- Learn about opt-in
email marketing
- Buy an email marketing
list or build an opt-in email list
- Develop test cells
to for scientific testing, research and analysis.
Online Media Buying
- Determine if banner
advetising is for you.
- Explore pay for
placement, pay per click, and sponsorship opportunities.
- Explore Google
AdWords, and GoTo.com
- Learn about 3rd
party ad serving
- Evaluate and measure
click through and conversion rates.
- Choose a web marketing
agency to handle online media buying
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